The word around the internet is that there’s a special Gundam takeover at Times Square in New York City on March 29!
The official Gundam social media pages and news outlets have been pretty secretive, but here’s what we know and can possibly expect.
What is the Gundam Takeover in Times Square?
The event appears to be a large-scale promotional campaign for Mobile Suit Gundam GquuuuuuX, the latest addition to the iconic series. According to Bandai Collect’s official Instagram post, the takeover will take place on March 29, with stunning visuals projected across Times Square’s famous digital billboards.
https://www.youtube.com/watch?v=QSDGDl-0olk
What Can We Expect?
While no official schedule has been released, past anime-related takeovers in Times Square have typically included exclusive trailer reveals, special animated sequences, and interactive fan experiences. Given the secrecy surrounding the event, there’s a good chance Bandai Namco and Sunrise are planning something truly spectacular.
The Bandai Collect Instagram page writes the following:
While you’re there be sure to check out the GUNDAM POP-UP SHOWROOM @ Times Square
We will have free giveaways, GUNPLA workshops, and products on display!
Here’s what else we are hoping for:
- Exclusive Gundam GQuuuuuuX Footage – New trailers or teasers could be unveiled, offering a fresh look at the upcoming project.
- Gundam-Themed Digital Display – Times Square’s iconic screens could be transformed into a Gundam battleground, showcasing mobile suits from the new show in action.
- Special Announcements – Possible news about the future of the Gundam franchise, including potential U.S. releases or collaborations.
*This is currently speculation just based on past takeovers. These details have not been confirmed.
Why Is This a Big Deal?
Gundam is one of Japan’s most legendary franchises, with over 40 years of history spanning anime, model kits, video games and more. A Times Square takeover signals not only the growing popularity of Gundam in the U.S. but also the franchise’s expanding global influence.
This event follows a trend of major anime activations in Times Square, such as Pokémon Day celebrations and Attack on Titan finales. It also reflects the increasing mainstream appeal of Japanese pop culture in the U.S. market.
How to Experience It
If you’re in New York City on March 29, make sure to head to Times Square in the evening for the best chance to catch the event. Even if you can’t be there in person, fans will likely be sharing footage online, and official Gundam social media pages may release highlights.
Here’s when to see the takeover:
March 28: 11am – 9pm
March 29: 11am – 10pm*
*7:45pm – 8:15pm will be closed for Takeover.
For more details, keep an eye on Gundam Info’s website and Bandai’s social media channels:
The Gundam Times Square takeover is shaping up to be a must-see event for fans and newcomers alike. Whether it’s a stunning visual spectacle, an exciting announcement, or both, one thing’s for sure—March 29 will be a historic moment for Gundam in the U.S.
Will you go to the Gundam takeover in Times Square?